I’m Jasmine Roth, founder of Built Custom Homes, curator of my online retail store The Shop by Jasmine Roth, and host of HGTV’s hit shows Hidden Potential and HELP! I Wrecked My House. I was also on HGTV’s Season 1 of Rock the Block, but I won’t spoil the winner for you 😉 Building custom homes is my bread and butter and I love finding ways to make homes as personal, functional and beautiful as possible. Whether I’m exploring my TV projects, or sharing secret pro tips for everything from design to entertaining and cooking, I’m here to help you build Your Happy Home. Let’s build something together!



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Steal the Look: The 11th Street Retreat Master Bedroom


California casual master bedroom with macrame art with blue headboard; jasmine roth's house

The secret’s out: I’m selling my house. Truth be told, I’m excited about it, but also a little bit sappy! Excited because I get to pass this amazing home onto someone else, and sappy because this is the first project I ever did! My heart and soul went into this house. I also really honed and refined my signature style in this house. And one of the rooms that really captures that signature mix of California casual, vintage and custom is our master bedroom.

Plus, I get a lot of questions about this room on social media! So, just like I did with my stairwell in this house, I’m breaking down this room and showing you how to steal the look in case you want to recreate it in your own home! You’re welcome 😉

jasmine roth's master bedroom; sitting area with casual california and vintage style couch

The 11th Street Retreat Master Bedroom: How to Steal the Look

First things first: I’m breaking this room down into two sections – the bed and the sitting area. For the bed, there are some really cool design elements that set this room apart from others (if I do say so myself!). One of those things this the macrame hanging over the bed. It really adds depth and texture to the whole space.

Another favorite trick of mine: hang a vintage swag light over your bedside table instead of a lamp! Instant gamechanger. And lastly… you know I could never design a space without some functional basket storage!

The Bed

Macrame Wall Hanging // Large Wicker Basket // Vintage Pendant Light

The Sitting Area

I LOVE this sitting area, and I’d be lying if I said I wasn’t going to miss it! The star of this space is the “Take it Easy” print by my friends Kim and Tim at Ripe Designs. And if you have the room for it, adding a couch in the bedroom provides a great secondary place to read or hang out (that isn’t the bed). I love leather because it wears beautifully over time. And this shag rug just adds another layer of texture – and ties into that macrame hanging – while making the room feel so cozy and pulled together at the same time.

Take It Easy Print // Round Arm Leather Couch // Ivory Shag Rug

Here’s What I Used For The Master Bedroom


Macrame Wall Hanging

Large Wicker Basket

Vintage Pendant Light

Vintage Screen Print

Round Arm Leather Couch

Ivory Shag Rug


  1. Judy Ann Redford

    Beautiful Home!

  2. Erin Oakes

    Love this bedroom! I think you also have a beautiful black and white photo of HB pier that is a wall mural? Would you please tell us about that? Curious where you had it made.

    • Jasmine

      I had it made by Astek!
      The photo was taken by my friend @lucarelliphoto and Astek made it into a mural for us.

  3. Gum Cabug

    Your flooring? What I can see is what I think I want? 🙂 Gum


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