I’m Jasmine Roth, founder of Built Custom Homes, curator of my online retail store The Shop by Jasmine Roth, and host of HGTV’s hit shows Hidden Potential and HELP! I Wrecked My House. I was also on HGTV’s Season 1 of Rock the Block, but I won’t spoil the winner for you 😉 Building custom homes is my bread and butter and I love finding ways to make homes as personal, functional and beautiful as possible. Whether I’m exploring my TV projects, or sharing secret pro tips for everything from design to entertaining and cooking, I’m here to help you build Your Happy Home. Let’s build something together!



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My Favorite Small Business Home Decor Finds

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Everybody’s saying it: shop small. So many small businesses are struggling as the pandemic continues, and they need all the help they can get. While I’m a sucker for a good Target or Amazon find, I’ve always, ALWAYS been about finding things from small businesses, vintage shops, and the like.

Taking the time to seek out something unique, handmade, or one-of-a-kind will always make a difference in your home’s look and feel. Trust me. So while I’ve always been on the Etsy prowl, I’m scrolling through even more now so I can help support the business owners who really need it.

I recently did a deep dive on Etsy to source some cool decor for The Roth Homestead and some Christmas gifts, and I wanted to share my finds with you guys today!  Let’s share the love – if you have some fave small business home decor shops, drop them in the comments below so we can spread the word!

My Favorite Small Business Home Decor Finds

Ceramic Tumblers // Coastal Wall Print // Hand Knit Throw


Mudcloth Pillow // Decorative Basket & Lid // Sunshine Art Print


Surfboard Print // Moroccan Bowl // Woven Wall Hangings

And here are all of those items linked one-by-one if that’s easier for you to scroll/shop!

Ceramic Tumblerssmall business home decor from etsy; ceramic cups

Decorative Basket & Lid Hand Knit Throw Coastal Wall Print

Surfboard Print Sunshine Art Print Moroccan Bowl Mudcloth Pillow Woven Wall Hangings


Which one of these small business home decor pieces caught your eye?! There are SO many options out there – where have you found your favorites? Let me know in the comments so I can shop too!

1 Comment

  1. Gum Cabug

    I should be embarrassed but I’m doing a shameless plug Gum’s Mall of Antiques & Collectibles, Hawaiian Gardens, we’re minutes from Long Beach antique market, & truly give a one of a kind shopping experience Jasmine I know you & your family would love the atmosphere (Hazel would love our animals) Sincerely Gum


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