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I’m Jasmine Roth, founder of Built Custom Homes, curator of my online retail store The Shop by Jasmine Roth, and host of HGTV’s hit shows Hidden Potential and HELP! I Wrecked My House. I was also on HGTV’s Season 1 of Rock the Block, but I won’t spoil the winner for you 😉 Building custom homes is my bread and butter and I love finding ways to make homes as personal, functional and beautiful as possible. Whether I’m exploring my TV projects, or sharing secret pro tips for everything from design to entertaining and cooking, I’m here to help you build Your Happy Home. Let’s build something together!

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Jasmine’s Shop Picks for October

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Mauve is the new orange, or so it seems this month in the shop. There is no pumpkin color to be found, but I am clearly feeling me some smoky mauve this fall because I have sourced it in great variety and abundance. And I can’t say I’m sorry about it. It still feels fall-ish to me while also feeling fresh. Check out some of my favorite new arrivals to the shop this October.

P.S.: I’m also realizing this month’s selection is heavy on the pillows. I think it’s because a cozy fall afternoon nap sounds pretty amazing these days.

SAND DOLLAR CIRCLE PILLOW
$45.00 USD

HAYLEY PILLOW
$35.00 USD

REMORA TABLE LAMP
$165.00 USD

MADDOX PILLOW
$60.00 USD

LOLA LANE PILLOW
$75.00 USD

PALIN CIRCLE ABSTRACT ART
$75.00 USD

SHELLY PILLOW
$75.00 USD

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