I’m Jasmine Roth, founder of Built Custom Homes, curator of my online retail store The Shop by Jasmine Roth, and host of HGTV’s hit shows Hidden Potential and HELP! I Wrecked My House. I was also on HGTV’s Season 1 of Rock the Block, but I won’t spoil the winner for you 😉 Building custom homes is my bread and butter and I love finding ways to make homes as personal, functional and beautiful as possible. Whether I’m exploring my TV projects, or sharing secret pro tips for everything from design to entertaining and cooking, I’m here to help you build Your Happy Home. Let’s build something together!



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HGTV Secret Revealed! The Hardest Part About Being On HGTV


Jasmine Roth HGTV Secret about being on TV; Built Custom Homes

Okay you guys – I have a brand new HGTV Secret for you. Have you ever wondered what it would be like to host an HGTV show? Well, until I got my own show on HGTV I wondered too! So for those of you that haven’t seen me on HGTV (you can watch here – come on now!), my shows are just my real-life projects that just so happen to have a camera there.

HGTV Jasmine Roth; living room with wooden ceilings

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Honestly, there isn’t that much of a difference between a day at work with HGTV there or without them there. Either way I’m running around, working with my crews, and taking on waaaayy more than I probably should. So if the grueling schedule isn’t the hardest part – what is?!

HGTV Secret Revealed from Jasmine Roth about being on TV

What’s the HGTV Secret?

Here’s the scoop – it’s AFTER we finish the houses, my clients move back in, and months later I get the call from HGTV: “Remember that time the cameras were there? Well, the show is ready and it’s about to air!” GREAT! But GUESS WHAT? I don’t get to see the show before it airs. DID YOU READ THAT RIGHT? That’s correct, I don’t see anything before you see it – we watch it together! Sooooo, do you think you could do that? Film an entire season of a show and then sit back and watch it with your closest friends, family, and THE WORLD?  Ha!

Secrets about being on TV from Jasmine Roth; Kitchen counter with wooden shelf

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Honestly, it’s not that bad and I trust HGTV to do a great job with all the “TV show” stuff, so I can keep my head down and focus on my family, my business, and having some really epic watch parties. Which let’s admit, might just be a cover for how nervous I am before each episode airs. Ha!

HGTV Jasmine Roth living room with fireplace and wood display

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Well that’s it, I spilled the beans. Now you know and now you can watch my BRAND NEW SHOW which is called “HELP! I Wrecked My House” and is airing 9/12 (that’s Saturday!) at 8pm ET/PT. Also, in case you didn’t know, I LIVE TWEET the entire episode. See you there!

HGTV Secret by Hidden Potential's Jasmine Roth & Built Custom Homes

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HGTV Secret by Hidden Potential's Jasmine Roth & Built Custom Homes; living room with grey couch


  1. Maureen O’Connor

    Love love your shows!! And I am loving seeing photos of Hazel( adorable name by the way) is she named after someone ? Anyway back to your shows you have some unique ideas and they always turn out great and so functional and homey! Can’t wait to tune in Saturday to se the new show!!

  2. Lisa Viles

    Looking forward to your new show! I love your great ideas!

  3. Christine McLain

    I just love your show and I love your design style! I love seeing photos of baby Hazel also. She looks just like her beautiful mommy! Looking forward to seeing your show!

  4. Pauline

    Jasmine, I love your positive outlook in life and it comes across for your clients so well on your show. Love love your show–I’m a Canadian watching with envy!

  5. Katherine

    I really thought you were going to say the hardest part was having to wear the same outfit every day! I guess that’s not such a big deal 🙂

  6. Simonetta

    Hailing from Amsterdam, love watching your shows and love your custom ldeas.

  7. Lisa

    Will it air on HGTV Canada or just in the states? I wanna see it too! ??

  8. Silvia

    I’m remodeling my kitchen. The project is my and my husband I call him Macgyver, he try to do most of the renovation hard job.
    You inspire me in every step of the way!
    Love your show and I can’t wait to see the new one!
    All the best!!

  9. Min Jeong Kim

    I really admire you Jasmine, your personality and how to balance your job and family, you inspire me a lot because you’re humble-kind person. I love your shows on HGTV. I can’t wait to watch you again. Watching from South Korea

  10. Maureen

    This HB gal is a super fan. I’m going to start a kitchen reno and wreck it on purpose so you can fix it ?.

    Love you, your family and you fabulous design ideas!

  11. Tricia Tembreull

    Love you and your shows. I’m an HB local too and love home renovations. Been fixing up my moms house with her since my dad passed away. If you ever need a helpful hand, I’d love to work with you and learn from you.

  12. Kelly

    Hi Jasmine
    You helped me decide on my cabinet side panel by my refrigerator last year. So appreciated.
    The one item I haven’t decided n yet is a back splash in the kitchen.
    Can you tell me where you purchased the tile in the kitchen picture above? Looks like 2×2 white tiles.
    Kelly in Simi Valley
    P s. Congratulations on your new baby girl ,
    And the new show. Can’t wait to watch
    Keep being you?

  13. Kim Carroll

    I love the show! I wait every week for the latest edition. I can’t imagine having to wait and worry about how it’s going to turn out! You’re a brave woman. Or… maybe not. Frankly, I’ve never seen a bad episode. 🙂 I think you’ve got this down!

  14. Marie

    When will your new show be available in Canada? I don’t understand why it doesn’t air simultaneously with the US ??‍♀️

  15. Diane Hampton

    Hi, I’m sure your new show is going to be a great one!!!!! I intend to watch every minute. All of your ideas are wonderful and I want to try every one of them .

  16. Netta

    You are so much fun to watch!
    My husband and I love the way you create special, sometimes hidden little things that are so specific to the homeowners needs and personalities. Then watching you watch them during the reveal is delightful. Thanks for sharing with all of us!

  17. Kathrin

    Hope to see your new show in Germany ?? soon!

  18. Judi

    I’m so happy you’re back on TV, it’s really fun and interesting to watch the Hidden Potential episodes with your commentary to fill us in on how you’ve made certain decisions. Your daughter is absolutely adorable, and I LOVE her name!

  19. Marie Scovron

    Hi Jasmine – thanks for showing us how to create more functional spaces. I’m renovating/rebuilding my fireplace and surroundings. Trying to build the hidden storage mantel from Hidden Potential. Are you able to share any information, or even pictures?


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