I’m Jasmine Roth, founder of Built Custom Homes, curator of my online retail store The Shop by Jasmine Roth, and host of HGTV’s hit shows Hidden Potential and HELP! I Wrecked My House. I was also on HGTV’s Season 1 of Rock the Block, but I won’t spoil the winner for you 😉 Building custom homes is my bread and butter and I love finding ways to make homes as personal, functional and beautiful as possible. Whether I’m exploring my TV projects, or sharing secret pro tips for everything from design to entertaining and cooking, I’m here to help you build Your Happy Home. Let’s build something together!



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HGTV Secret Revealed! How I Got My Pilot Episode on HGTV


Okay, welcome back to the Jasmine Roth story hour… ha!  If you haven’t already been reading, here’s How I Got My HGTV Show – Part 1, the beginning of my story.  Now it’s time to share all the details about how I got my Pilot “House to Home” that aired Sunday, April 9th 2017.  The first time I was ever on HGTV.

How I Got My Pilot on HGTV

Yellow Bar Stools // Subway Tile // Copper Cookware // Globe Pendant Light // Range Hood 

Let’s backtrack to early 2016.  At this point, I’d had an initial call with a production company and they recommended I send over some iPhone footage of some of my most recent projects so they could “cut it into a sizzle” to send to HGTV.  “Cell phone footage?!?” I groaned over the phone, “I build multi-million-dollar dream homes.  I don’t want to send over cell phone footage!”  And thus began the relationship of this poor production company having to deal with what they later coined as an “optimistic overachiever,” but what others might call “crazy” or “high maintenance.”  That said, I felt passionately that this was a once-in-a-lifetime opportunity and I was going to take full advantage.  “Leave your heart on the field” is how I live my life and I’m either 0% or 1000% in – and this was no different.

I Hired a Team to Follow Me Around with a Camera

Without even thinking twice, I offered to pay out of my own pocket to have a video crew come and film all my Built Custom Homes projects, me working with my guys, and even a little sunset “cheers” with my friends.  The production company agreed and I got to work.  I booked a local husband and wife video team and built a schedule down to the minute for two, 12-hours shoot days.  Little did I know I had basically started what I would spend the next couple years doing: running from project to project on a very tight schedule.  The morning of the shoot, my husband Brett put on his business suit to go to work at Roth Staffing and I put on my hard hat and tool belt, which wasn’t particularly interesting, but since there were cameras rolling it felt like it held extra importance.

That day, I knocked down an old house to build a garage, I walked houses with architects, I styled and staged homes I’d just finished building and placed a “for sale” sign out front.  I climbed on the roof to look down a chimney, I installed flooring, I even had them video me coming out of the porta potty!  This was REAL LIFE and I didn’t want to miss a thing.  I went to sleep DEAD TIRED that day, but got up to do it again the next morning.  We played with my dogs in the park, painted a piece of furniture with my mother-in-law, and I bought burritos for all my guys on the jobsite.

At the end of the day, my friends all came over for dinner and a little champagne toast in the tiny courtyard at my house – cameras were still rolling.  “To new beginnings” we all joked and clinked our glasses. Never did we imagine we’d be watching over 50 episodes of my own show over the next few years.

Wall Mounted Mailbox // Industrial Sconce Light // Rag Garland

If you’ve been following me for a while, you know I’ve thrown a viewing party for every single episode and invited my friends over for dinner and drinks.  It’s literally the least I can do after they supported me since the very first day.  I sent the footage over to the production company and went back to work.  “Thank you, we’ll let you know if HGTV has any interest,” the email from the production company stated.  “Leave your heart on the field” I told myself and put it out of my mind.

I Went Back to Work Building Houses

Wire Wall Organizer // Wooden Bench // Throw Pillow

I kept working, posting, building, meeting with clients, and dragging old pieces of furniture from the trash to repurpose.  Then, one day a few months later, I got the call.  HGTV wants to do a “paid sizzle.”  I wanted to be excited, but I had no clue what that meant – was it the next step?  Later I found out that it was definitely the next step and that HGTV was willing to pay the production company to fly someone out to film me working for a few days.  YAY!!!  We set a date and about a month later I found myself at passenger pickup at LAX (That’s the GIANT international airport in Los Angeles) ready to welcome my film crew to California.

I Learned the Ropes of TV

The next couple days were a blur as I not only managed my projects and my crews, but learned the basics about being on TV.  I learned to be “camera aware,” meaning not to turn my back to the camera.  I learned not to “talk over each other,” because interruptions don’t work on TV audio.

And most of all, I learned that a little goodbye kiss to your husband was VERY AWKWARD when the cameras were rolling.  Ha!  That said, I loved every single second of it and had no problem “being myself” or “being real,” and with a little bit of coaching I quickly forgot the camera crew was even there.

On the final day, once the camera had cut, we took the crew surfing and to Forever 21 – two things they didn’t have where they lived in Canada.  Oh, and we went to In-N-Out burger, which is a “must-try” your first time to California.  The next day we said goodbye and again, I put HGTV out of my mind.

Copper Cookware // Range Hood // Tea Kettle // Subway Tile // White Mugs // White Bowls // Marble Utensil Holder // Brass Cabinet Hardware // Gas Range 

I knew that I’d given it my all and the odds of ever hearing anything again were very slim.  Back to work I went…

Decorative Ladder // Coffee Table // American Flag // Woven Wall Hanging // Braided Jute Rug // White Tray // Sectional Couch // White Knit Throw Pillow // Navy and White Throw Pillow // Cream Lumbar Pillow

Wooden Rope Swing // Turquoise Throw Blanket // Patio Chairs // Yellow Throw Pillow // Wooden Porch Swing

But sure enough, on July 11 2016 I got the call.  HGTV wanted me to film a pilot episode of my own show.  ARE YOU KIDDING ME!?!?!  #surreal

I Began My Journey with HGTV

Stainless Beverage Cooler // Brass Cabinet Hardware 

I was so excited, nervous, and had LOTS of questions.

Luckily, I had a great production company and really talented producers that told me not to worry about the logistics but to get ready.  Because come October, we were going to create a TV show…

Dining Table // Woven Wall Hanging // Area Rug // Blue Dining Chairs

And well… That show ended up being called Hidden Potential, and the rest is history!

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  1. Noni

    Aaaand now o know why my sizzle flopped! What an incredible journey, Jasmine! So happy for you and love everything you do!

  2. Bea

    I love your show, Jasmine. Also rooted for you on the Rock The Block and I was very happy you were named the winner. Love your style and home designs. More power to your show!

  3. Barbara

    Love love love your show!!! From the first time I saw the “ sizzle” I knew you’d be a hit!! Keep them coming!

  4. Yomara Arrivillaga

    Wow!! I admire your work so much. I love, love your designs I always tell my husband one day I will be able to afford to build a new house and you will build it, hey it is ok to dream. Hidden Potential one of my favorite shows ever I hope you do it again. I knew you were going to win Rock the Block it was so exciting to see the show. I like your new show too, but hidden potential is my all time favorite. Congratulations for your baby she is beautiful and your little family. Good luck on everything you are doing.


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