I’m Jasmine Roth, founder of Built Custom Homes, curator of my online retail store The Shop by Jasmine Roth, and host of HGTV’s hit shows Hidden Potential and HELP! I Wrecked My House. I was also on HGTV’s Season 1 of Rock the Block, but I won’t spoil the winner for you 😉 Building custom homes is my bread and butter and I love finding ways to make homes as personal, functional and beautiful as possible. Whether I’m exploring my TV projects, or sharing secret pro tips for everything from design to entertaining and cooking, I’m here to help you build Your Happy Home. Let’s build something together!



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Ep 6: Shop the Look – Come Sit With Me


You may already know, but I have my very own online shop, The Warehouse by Jasmine Roth where I curate and sell my favorite home decor and furniture pieces. The best part about having my own online shop is that I get to use the furniture and decor in my renovation projects as I turn a house into a home. There’s nothing like adding that personal touch!

On this episode of Hidden Potential, there’s no category untouched — we used rugs, textiles, special decor pieces, baskets and a set of leather bar stools that (in my opinion) outshine all other leather bar stools (in comfort and style). Mixing industrial-inspired design elements with textures such as leather, rattan, fur, and cotton, allowed me to design a space that feels inviting and cozy all year long.

  1. The Cobble Baskets, set of 3 – Can be stacked, filled or on display in multiple rooms
  2. Winter Warm Throw – Cozy, cozy, cozy. Not to mention stripes!
  3. Sea Spray Chevron Throw – The chevron pattern is subtle and fun, don’t forget the tassels
  4. Hustle Grey Fur Pillow – Adding a new dimension of texture with goat fur
  5. Nala Stripe Pillow – Two stripe pillows to mix and match in any space
  6. Shady Harbor Counter Stool, Gold – A warehouse favorite, the ideal leather counter stool
  7. Tidal Wave Rug – Adding a pop of color
  8. Jute Hand-Woven Natural Rug – Oval shaped with scalloped edges adding a whimsical bohemian flair
  9. Mongolian Rug – Layer it, throw it over a bench, kids room, endless options
  10. Park Tray – Put on display or serve your favorite drink
  11. Fireside Log Holder – Allows you to stack wood in a neat, orderly, visually appealing fashion
  12. Round Hand Platters, set of 2 – Hand carved bowls add a rustic touch
  13. Seagrass Natural Basket – One of the warehouse staple decor pieces
  14. Dewy Pouf – A stylish way to add seating

Happy shopping!


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